The Credit Union Connection

Guide

Friday, July 11, 2025 Chimney

How to Guide: 6 Ways to Win Home Equities and REFIs in a Down Market

Discover 6 strategies to help credit unions win more HELOCs and refis in a high-rate market—using real-time property data, smarter targeting, and automated campaigns to compete with digital-first lenders.

Case Study

Thursday, July 10, 2025 Q2

How One Credit Union Tripled Commercial Membership with a Smarter Digital Banking Experience

Discover how Hoosier Hills Credit Union modernized operations, boost efficiency, and drive major growth—all while better serving rural business communities.

White Paper

Wednesday, July 9, 2025 Franklin Madison

Your Customers Have Insurance Gaps—Are You Letting Someone Else Fill Them?

Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to an unexpected event—whether it’s a medical emergency, a car accident, or identity theft.

Case Study

Tuesday, June 24, 2025 Lodestar

Is Your Marketing Strategy Proactive — Or Just Playing Catch-Up?

CMOs and marketing leaders are under pressure to prove ROI, personalize at scale, and deliver real-time engagement. But if your data strategy is reactive, you're already behind. In this guide, discover how proactive data use can transform your marketing from guesswork to growth-driving machine.

White Paper

Monday, June 23, 2025 Bankjoy

How Community FIs Can Drive Growth with a Digital Sub-brand

Unlock Growth Opportunities with Digital Sub-Brands: A Strategic Guide for Credit Union Leaders

White Paper

Wednesday, June 11, 2025 Franklin Madison

Why Improving Member Engagement Is Critical for Credit Unions in 2025

What used to be a close, values-based relationship is becoming increasingly fragmented. Many credit unions are seeking deeper insights into their members’ evolving needs and levels of engagement.

Research / Report

Thursday, June 5, 2025 Elan Credit Card

Virtual Cards Are Going Mainstream. Is Your Credit Union Ready to Compete?

Digital-first members expect seamless, secure payment options — and virtual cards are leading the charge.

Guide

Thursday, May 8, 2025 Boost.ai

A Buyer’s Guide to Conversational AI

Your guide to choosing the right conversational AI platform. Know what to look for. Know what to ask. Avoid the common mistakes.

White Paper

Wednesday, May 7, 2025 LEVEL5, LLC

The Future of Branching: Rethinking Credit Union Locations for Growth and Member Engagement

Discover how to transform your branches to meet evolving member expectations while boosting efficiency and ROI — backed by real data and expert insights.

Guide

Tuesday, May 6, 2025 Franklin Madison

How Credit Unions Can Retain and Serve the Next Generation of Wealth Stewards

When generational wealth is transferred, 80% of heirs say they’ll switch financial institutions. This guide shows how credit unions can build loyalty with the next generation—before the transition ever begins.

White Paper