Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to an unexpected event—whether it’s a medical emergency, a car accident, or identity theft.

Here’s the paradox: Banks and credit unions are in the business of financial security, yet many don’t offer the very protections that safeguard their customers’ savings. Meanwhile, fintech startups, big tech companies, and direct-to-consumer insurers are stepping in to fill the gap. If you’re not providing insurance solutions, someone else is.