In today’s digital age, credit unions face a crucial challenge: balancing the convenience of online banking with the undeniable value of personal, in-branch interactions. Our comprehensive thought leadership resource, The Future of Branching, explores how credit unions can redesign their branch strategy to thrive amid these shifting dynamics.

Despite declining foot traffic, physical branches remain essential for building trust, delivering advisory services, and fostering meaningful member relationships. In 2023, the FDIC reported a net increase in bank branches for the first time in a decade, highlighting that proximity and personalized service still matter. Notably, 70% of Gen Z bank users have engaged with physical branches, underscoring the ongoing relevance of branches beyond transactions.

This guide equips credit union executives with actionable insights and strategies to:

• Optimize smaller branch footprints with modular, scalable designs that allow for cost-effective expansion.

• Leverage curated technology solutions, including two-way video, cash recyclers, and ITMs, to enhance member experience and operational efficiency.

• Train universal bankers who can seamlessly manage transactions alongside advisory services to maximize each member interaction.

• Use data-driven approaches to align branch services with your members’ unique behaviors and regional market demands.

By reading this resource, you’ll learn how to create branches that not only save on space and staffing but also provide impactful, efficient service that sets your credit union apart.

Take the next step in future-proofing your credit union’s branch network today. Complete the form below to get instant access to The Future of Branching and empower your team with strategies that drive growth and member satisfaction.

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