The way members pay is evolving rapidly — and virtual cards are at the forefront of this transformation. In fact, 42% of U.S. consumers have used a virtual card in the past six months, and 65% say they plan to use one soon. What was once a fintech novelty is now becoming a mainstream expectation.

For credit unions, this shift represents more than just a new feature — it’s a strategic imperative. Virtual cards offer enhanced security, faster provisioning, and greater control for members. But adoption won’t happen on its own.

To drive engagement, credit unions must prioritize:

• Seamless wallet integration with Apple Pay, Google Pay, and Samsung Pay

• Clear communication of benefits such as fraud protection and spend control

• Guided tutorials that demystify setup and usage for less tech-savvy members

This exclusive report from Elan Credit Card and PYMNTS Intelligence delivers powerful insights into what different generations, income groups, and comfort levels with technology are looking for in a virtual card experience.

Whether your members are Baby Boomers or Gen Z, understanding their preferences is critical to driving loyalty and cardholder engagement in 2025 and beyond.

Download your copy of this timely report, today!